Café culture here to stay in India, as younger consumers opt for coffee over tea

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Coffee is giving a tough run to tradition in India as an increasing number of younger consumers discard the dominant tea to crowd into thousands of Western-influenced coffee shops that have sprouted across large and small cities.

A growing willingness to consume food and drink outside the home and increasing disposable income has helped to fuel the growth in recent years, but the pace of expansion appears to have slowed in recent years, the United States Department of Agriculture (USDA) said in a report, adding that the coffee chains are targeted at young professionals as a new lifestyle experience.

A summary of some of the major chains:

Barista Lavazza: The Barista Lavazza is a chain of espresso coffee bars that operates around 200 outlets across India. Established in 2000 under the name Barista, the Indian chain was taken over by Italian coffee products manufacturer Lavazza in 2008. Barista offers menu items like espresso, lattes, cappuccino and various pastries, in addition to basic coffee.

Brewberrys Café: Opened in 2008 in Vadodara, Gujarat and presently has 45 stores in 15 states across India.

BRU World Café: Hindustan Unilever has extended its only coffee brand BRU to a café chain, the BRU World Café. Launched in 2011, the chain currently has seven outlets across Mumbai.

Café Coffee Day: Café Coffee Day (CCD) offers nearly everything coffee-related, from take-home products and equipment to fully operational stores. Since the opening of the first store in Bangalore in 1996, Café Coffee Day has grown to become India’s largest coffee retailer and is now exporting coffee to Europe and the Middle East. Café Coffee Day currently has over 1,400 outlets in 187 cities. Targeting a more affluent group, CCD launched coffee lounges and now have 50 outlets spread across major cities. In order to meet demands for premium coffees from around the world, CCD launched “The Square” catering to coffee connoisseurs. They have only five outlets, one each in Bangalore, Chennai and Mumbai and two in New Delhi.

Caffé Pascucci: Italian coffee brand Café Pascucci opened its first outlet in Bangalore in 2013. The master franchisee reportedly has plans to set up 60 outlets.

Coffee N U: The first Coffee N U outlet opened in 2008 in Bangalore, they now have a presence in 35 locations all over India.

Coffee World: The chain currently has seven outlets across India.

Costa Coffee: The British franchise has been in India since 2005 and has 100 locations.

Cuppa Joe: Cuppa Joe is an independent café launched by Umbrella Hospitality in April 2012 in Mumbai. The company is reportedly considering expanding.

Di Bella Coffee India: The chain is currently operating five outlets in Mumbai and one in Hyderabad.

Dunkin Donuts: Jubilant Foodworks owns the exclusive franchise rights for Domino’s Pizza in India, Nepal, Bangladesh and Sri Lanka and franchise rights for Dunkin’ Donuts in India. The company runs 844 Domino’s Pizza outlets and 66 Dunkin’ Donuts restaurants across India.

Gloria Jean’s: Gloria Jean’s Coffees, an Australian-owned global specialty coffee company in collaboration with a Dubai-based retail group, Landmark Group, opened its first café in India in 2008. The chain is currently operating 16 outlets.

Javagreen: Javagreen is an Indian chain of in-store cafes started by the Reliance Group in 2003. It is now operational across eight cities with 40 locations in India.

Krispy Kreme: Franchised by Citymax Hotels India, the hospitality division of the Dubai based Landmark Group, has a franchise agreement with Krispy Kreme Doughnut Corporation stores in South and the West India. Presently, they have 26 stores across Bangalore, Chennai and Mumbai.

McCafe: McDonalds India has implemented its McCafe brand in certain existing restaurants. It is an incoffee-house style food and drink chain owned by McDonalds.The first McCafe was launched in 2013 in Mumbai. There are 209 restaurants in West and South India and around

Mocha: Café Mocha started in Mumbai in December 2001 and now has 20 outlets.

Segafredo Zanneti: Franchised by Mayor Group in 2010, Segafredo Zanneti has one outlet in New Delhi.

Starbucks: The American coffee chain entered the Indian market in October 2012 in a joint venture with Tata Global Beverages. Currently the chain has 83 outlets.

The Coffee Bean & Tea Leaf: The franchise has 31 outlets across major cities.

Qwiky’s Coffee: Qwiky’s Coffee has 22 company-owned outlets concentrated in southern India.

 

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