Organisch says to start delivering fruits, vegetables to homes; unveils Saag Subz app


Organisch, a Delhi-based organic products start-up focused on delivering fruits and vegetables to modern retail firms, is now all set to make a foray in the consumer delivery business.

Launching  its dedicated app for Delhi/NCR region, Chirag Arora, CEO and Founder of the firm, told, that the firm’s plan includes deploying special carts and electric vehicles in different locations to ensure immediate delivery.

“Our app Saag Subz will go live in January 2021 where consumers in western Delhi and adjoining areas in Gurugram can book organic fruits & vegetables through our app. The critical element would be delivery in half an hour, as we will deploy special push carts and electric vehicles in the selected locations, he said.

The consumer will have the leeway to judge the quality of the product before actually taking the delivery, Arora said, adding that satisfying organic products’ consumers on quality is most vital.   

The company, which was formed by Arora, a former software professional, in 2016 has primarily operated as a B2B organic fruits and vegetables supplier to retail majors like Amazon, Aditya Birla’s More, Modern Bazaar, Lite Bite Food, and BigBasket,  for their consumer business in Delhi/NCR.

“We currently handle 4-5 tonnes of fruits & vegetables on a daily basis which we directly procure from about 500 certified organic farmers from locations in Rajasthan, Haryana and Uttar Pradesh,” Arora explained.

Meanwhile, for its consumer business, Organisch has set a deadline of one year to establish in all zones of  Delhi. “We are starting with 15 vehicles and as we add more delivery units, we will roll out in other important pockets in the national capital. The idea is to cover the entire Delhi/NCR region in a year’s time and then based on our experience, we will plan expansion in other cities,” Arora said.

Through the new app, the consumers initially will be able to book seasonal organic fruits and vegetables under Organisch brand. “Once it has been rolled out, we will add more products starting with organic milk. We can also begin selling products of other organic brands through this platform,” he added.

The bootstrapped firm is currently doing business in the vicinity of Rs 50 lakh per month through its B2B business. “Initiation into B2C business, will hopefully help us grow faster in 2021-22. We estimate our annual revenue to exceed Rs 10 crore  during the next fiscal FY22. We will perhaps raise another round of funding a year from now when our consumer business has found some scale and traction across the national capital region,” Arora commented. 

Ritwik Sinha chased trucks in his childhood, without realising logistics would become a deep love for him. Inherently a television man, he now spends long hours interviewing key people for our very popular YouTube channel. Podcasts are next on his list. In his free time, Ritwik is either looking for a warehouse filled with commodities or hitching a ride on a cold truck – all of which yields great stories!

Leave a Reply

Your email address will not be published. Required fields are marked *