The National Agricultural Cooperative Marketing Federation of India Ltd (NAFED) in collaboration with Tirupati Cooperative has opened its first grocery store named Nafed Bazaar in Gurugram, Haryana.
NAFED is a central government agency engaged in the procurement, processing, distribution, export, and import of various agricultural commodities. The Bazaar in Gurugram is an initiative of a women cooperative society in Uttarakhand. It is a pilot store of NAFED and Tirupati Cooperative and the joint venture plans to open nine more stores in various states of India.
The store will employ mostly women or differently-abled people as staff. The essentials sold at the store will include pulses, rice, organic food items, different variety of tea, health foods, spices, and pickles besides all other grocery brands, said Shilpi Arora, President, Tirupati Cooperative.
“Nafed has a network of more than 20 grocery stores however, this is the first store in collaboration with Tirupati Cooperative in Gurugram. NAFED plans to open 200 more such stores under the franchise model under the same name Nafed Bazar by the end of this financial year in various parts of the country. The objective of the store is to increase farmers’ income and get their produce directly to retail.” said Dr. Bijender Singh, chairman, NAFED while inaugurating the store.
NAFED currently operates ten retail outlets under the name of NAFED Bazaar; eight in Delhi and two in Shimla. NAFED is also into institutional sales of grocery products to hospitals, hotels, and government departments.
At present, NAFED Bazaarwants to focus on Delhi and adjoining towns, where it already has a developed supply chain, and later expand to other cities. It eventually aims to expand across the country, said Singh.
As promotional effort, the store is offering several inaugural discounts including a three percent discount for all serving armed and police force personnel. It will also give one cloth bag and a kg of sugar, free of cost for the first 100 women on purchase of Rs 1000. All customers will get one kg sugar free on purchase of Rs1000 till July 31.