First consignment of Assam grown Leteku exported to Dubai

A popular Assamese fruit called ‘Leteku’, also known as Burmese grapes has found takers in Dubai. The nutrient-rich produce was sourced and packed from a collection centre in Darrang district in Assam where the fruit is abundantly grown.

The consignment was exported by the Agricultural and Processed Food Products Export Development Authority (APEDA) registered Kiega EXIM Pvt Ltd from Guwahati to Dubai via Delhi.

The Burmese grapes rich in Vitamin C and Iron grow in the evergreen forests of Assam. The fruit is harvested and eaten locally as a fruit, stewed or made into wine. 

It is also used medicinally to treat skin diseases. The bark, roots, and wood are harvested for medicinal uses. 

“It (Burmese grapes) is found in the Northeast in abundance. It has high medicinal values. We plan to promote more such fruits found in the region globally,” says APEDA chairman M Angamuthu.

The agency is expecting a positive response from the market for Leteku given its overall health benefits.

This export is a big boost to harness the export potential of agricultural and processed food products from north-eastern states. 

APEDA has played a key role in providing financial assistance to the private sector to set up a packing infrastructure in Guwahati which has the mandatory wherewithal to export fresh fruits and vegetables to Europe.

Recently, the apex body facilitated the export of the first consignment of ‘red rice’ to the USA from Assam. Iron-rich red rice’ is grown in the Brahmaputra valley of Assam, without the use of any chemical fertilizer. The rice variety is referred to as ‘Bao-dhaan’, which is an integral part of Assamese food.

APEDA has also assisted in the export of Geographical Indications (GI) certified KajiNemu (Assam lemon) to London. So far around 40 metric tonnes of Assam Lemon have been exported.

Jackfruits, gaining popularity worldwide as a meat substitute, has been sourced from the Tripura-based Krishi SanyogaAgro Producer Company Ltd and was exported to London. The consignment was packed at APEDA assisted pack-house facility of Salt Range Supply Chain Solution Ltd and exported by Kiega EXIM Pvt Ltd.

The apex body has been undertaking several market promotion activities for evolving structured marketing strategies for the export of food products, market intelligence for making informed decisions, international exposure, skill development, capacity building, and high-quality packaging. It has been carrying out promotional activities to bring the North-Eastern states on the agricultural and processed food products export map of India.

“APEDA will continue to focus on the Northeastern region of India both in terms of capacity building, quality up-gradation, and infrastructure development. Linking buyers to farmers, strengthening the entire supply chain of agricultural produce from the Northeastern region would bring in dividends,” says Angamuthu.

Leave a Reply

Your email address will not be published. Required fields are marked *