Biscuit marker Britannia Industries partners with Accenture to digitise operations

The Rs 12,500 crore biscuit and bakery major Britannia Industries has inked a tie-up with strategy and consulting firm Accenture for the digital acceleration of its operations, reducing IT operational costs, and unlocking capital.

The aim of the partnership is to streamline procurement and supply chain management, expedite digital onboarding, contract management, and procurement processes.

The alliance will work towards digitising more than 80 manufacturing units and 50 warehouses, reducing IT operational costs and unlocking capital for innovation and growth initiatives.

“The programme is focused on modernising Britannia’s business model by digitising essential services and processes, allowing the company to better respond to changing market trends,” the company said in a statement.

Britannia which is present in more than 80 countries across North America, Europe, Africa, Southeast Asia, and Gulf Cooperation Council is strongly focussing on digital operations as the pandemic has accelerated the shift to online services.

This tie-up will help Britannia to respond better to the changing market trends.

“The digital transformation of our business, supported by Accenture, will play a pivotal role in growing our business at speed and scale with data-backed insights and operational efficiencies,” Britannia executive director and chief financial officer N. Venkataraman said in the statement. Accenture’s Products practice managing director Manish Gupta said in a statement, technology would continue to be a critical enabler for business leaders looking to spot and respond to evolving consumer and market demands.

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