The UK Royal Mint’s first bullion bar range featuring Goddess Lakshmi as a celebration of Diwali went on sale this week. The “Lakshmi” bar, a 20 gram gold bar with the Hindu Goddess of Wealth engraved intricately into the precious metal, was designed by Royal Mint designer Emma Noble and follows a close collaboration with the Shree Swaminarayan Temple in Cardiff on its intricate design.
The bar, retailing at 1,080 sterling pounds, is described by the Royal Mint as reflective of its ongoing commitment to diversity and inclusion and an expansion of diverse cultural celebrations in the country. “With gold being a traditional and auspicious gift during the Diwali festival, we wanted to develop a product that incorporates both beauty and tradition, but with a modern twist,” said Andrew Dickey, Divisional Director for Precious Metals at the Royal Mint.
The bar, which can be bought from the official Royal Mint website and features an Om symbol on its gift packaging, follows the success of the Mint’s 1 gram and 5 gram gold bars in henna-inspired packaging launched last year which proved incredibly popular in the lead up to Diwali.
The Royal Mint says the inspiration came from Goddess Lakshmi’s important role in Hindu culture and her iconography used on auspicious gifts used to celebrate special occasions such as weddings and births. The bar represents Lakshmi with her four arms symbolic of the four goals of humanity that are considered good in Hinduism – dharma (pursuit of ethical, moral life), artha (pursuit of wealth, means of life), kama (pursuit of love, emotional fulfilment) and moksha (pursuit of self-knowledge, liberation).
Since launching its designated precious metals investment arm six years ago, the Royal Mint has become known as the home of gold in the UK as the largest producer of bullion coins in Britain. As well as offering physical precious metal investment options in the form of bars and coins, the Royal Mint also offers a range of digital investment options.