Adani Wilmar acquires ‘Kohinoor’ brand to strengthen its food market presence

Adani Wilmar Ltd (AWL) a 50:50 joint venture between business conglomerate Adani Group and Singapore-based Wilmar has acquired several brands, including the popular ‘Kohinoor’ brand from McCormick Switzerland GMBH to strengthen its leadership in the food business. The deal size has not been disclosed.

The acquisition will give AWL exclusive rights over the brand ‘Kohinoor’ basmati rice along with the ‘Ready to Cook’, ‘Ready to Eat’ curries and meals portfolio under the Kohinoor brand umbrella in India, the company said in a statement.

The addition of Kohinoor’s domestic brand portfolio is expected to strengthen AWL’s leadership position in the food FMCG category by augmenting a strong product basket with premium brands along with potential to scale value added products.

The acquisition will fuel the next level of growth for AWL and widen the portfolio to cater to premium customer segments across rice and other value-added food businesses, said the media statement.

The Kohinoor brand portfolio comprises ‘Kohinoor’ – for premium basmati rice, ‘Charminar’ – for affordable rice and ‘Trophy’ for HORECA (Hotel, Restaurant and Cafe) segment.

“We are pleased to welcome the Kohinoor brand to the Fortune family. This acquisition is in sync with our business strategy to expand our portfolio in the higher margin branded staples and food products segment. We believe the packaged food category is under-penetrated with significant headroom for growth. The Kohinoor Brand has a strong brand recall and will help accelerate our leadership position in the Food FMCG category,” said AWL chief executive officer and managing director Angshu Mallick. This week, AWL reported a 26 percent decline in consolidated net profit at Rs 234.29 crore for the quarter ended March compared to Rs 315 crore in the year-ago period on higher tax expenses.

The total income of the company has increased to Rs 15,022.94 crore during the January-March period of last fiscal year from Rs 10,698.51 crore in the corresponding period of 2020-21. During the full 2021-22 financial year, the company’s net profit increased to Rs 803.73 crore and total income grew to Rs 54,385.89 crore compared to the previous year.

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