Adani Wilmar, Mother Dairy cut retail edible oil prices  in a bid to curb inflation

In line with the government’s intention to reduce import duties on edible oil, Adani Wilmar, a Fast-Moving Consumer Goods (FMCG) business, has dropped the cost of its edible oils by 10 per cent, days after Mother Dairy lowered its edible oil brand, Dhara’s prices by Rs. 15 per litre.

Because of softening rates in global markets, Mother Dairy, one of the leading milk suppliers in Delhi-NCR, last week brought down cooking oil prices by Rs 15 per litre, the company said in a statement. “By next week, Dhara edible oil varieties with the revised MRP will be available on the market,” the company said in a staement.

Dhara mustard oil (1 litre poly pack) prices have been reduced from Rs 208 to Rs193 per litre, while Dhara refined sunflower oil (1 litre poly pack) will be available for Rs 220 per litre, down from Rs235 previously. Dhara refined soyabean oil (1 litre poly box) will also have a reduced price tag of Rs194 as against Rs 209.

This reduction in pricing is due to recent government-led initiatives, a reduced impact of international markets, and the ease with which sunflower oil is available, said the statement. Following Mother Dairy’s initiative, Adani Wilmar has also slashed the Fortune refined Sunflower oil’s 1-litre pack’s maximum retail price (MRP) to Rs 210 from Rs 220, according to the company statement. Fortune Soyabean and Fortune Kachi Ghani (mustard oil) 1-litre packets have had their MRP cut from Rs 205 to Rs 195.

“We are passing on the cost reductions to our customers, who can now expect the purest edible oils made to the greatest safety and quality standards at a price that is affordable. We are optimistic that the lower prices will increase demand ” said Angshu Mallick, MD and CEO of Adani Wilmar.

Due to rising rates on the international market, edible oil prices have risen during the last year. Due to lower oilseed production and greater manufacturing and shipping expenses, edible oil prices increased both internationally and domestically in 2021-22. To fulfil domestic demand, India imports roughly 13 million tonnes of edible oils each year. 60 percent of the economy is reliant on imports.

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